Shelf 07 · 11 books · ₹6990
The Startup Shelf

Go from a good salary to your own business, one tested step at a time.

11 books to start your own business, step by step: 11 short, practical books with Indian examples, worksheets and Excel files. ₹699 for all 11, instant PDF.

  • 922 pages
  • 110 worksheets
  • Read on any device

See what's inside and the price

No promised resultsStarting a business is risky. Registration, legal and tax steps are described as general good practice as of 2026; check your own case with a professional.
Sound familiar?

Start with the book for your problem.

You want your own business but can't risk the salary yet
Answered inReady to LeapBook 1 · From a good salary to your own business
You're about to spend lakhs before anyone has paid
Answered inProof Before You SpendBook 3 · Testing demand before you invest
The product is ready and nobody is buying
Answered inFirst CustomersBook 6 · Winning your first 100 customers
All 11 books

One subject per book.

Book 1Ready to LeapFor when: you want your own business but can't risk the salary yet
Book 2The Idea Worth BuildingFor when: you have too many ideas, or none you trust
Book 3Proof Before You SpendFor when: you're about to spend lakhs before anyone has paid
Book 4A Model That PaysFor when: sales look fine but you can't tell if it makes money
Book 5Set Up RightFor when: names, registrations and contracts confuse you
Book 6First CustomersFor when: the product is ready and nobody is buying
Book 7Launch SmallFor when: you're planning a big launch on a small budget
Book 8Partners and First HiresFor when: you need a partner or a first hire and fear getting it wrong
Book 9Franchise or Buy InFor when: you'd rather start with a proven brand or a running business
Book 10Money to BeginFor when: you don't know how much money you need or where to get it
Book 11Pivot, Persist or StopFor when: year two, money is tight, and you can't decide what next
Look inside

Real pages from Book 1.

Tap a page to zoom in, or read Chapter 1 free.

The idea: Pull reasons and push reasons
The idea: Pull reasons and push reasons
The method: What kind of founder are you?
The method: What kind of founder are you?
Example: Kavita's list
Example: Kavita's list
Worksheet: Your reasons, tested
Worksheet: Your reasons, tested

The Startup Shelf

₹699

for all 11 books · about ₹64 a book

  • All 11 books: 922 pages in full colour
  • 110 worksheets to print or fill
  • 11 Excel files that do the maths
  • Instant PDF download; read on any device
  • Yours to keep

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FAQ

Before you buy

How do I get the books after paying?

Right after payment you get a download link on the order page and by email. Download the files once and keep them; the Start here page shows what to open first.

Can I read them on my phone?

Yes. The books are PDFs with a 6 × 9 inch page that reads well on phones, tablets and laptops. Worksheets print on any home printer.

I haven't chosen an idea yet. Where do I start?

Book 1 helps you decide whether and when to leap; Book 2 helps you pick an idea that fits you; Book 3 tests it before you spend.

Is this financial, tax or legal advice?

No. The books teach general methods for education. For important legal, tax or investment decisions, speak to a qualified professional. ProShelf is not a SEBI-registered adviser.