Instant PDF download after payment11 Shelves, 11 books in each, ₹699 a ShelfIndian companies, Indian rupeesWorksheets and Excel templates includedFree Chapter 1 from every ShelfQuestions? support@proshelf.in
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All ShelvesStrategyExcel & DataCorporate FinanceOwner's MoneyMarketingLeadershipStartupFinance CareersMarketsWealthAIFree chapters
₹699 11 books per Shelf · 11 Shelves · instant PDF

Business skills you can use on Monday.

Short, practical ebooks for managers, business owners and professionals in India. Every Shelf is 11 books on one subject, with Indian company stories, worksheets and Excel templates.

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  • Examples in rupees
  • A worksheet in every chapter
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11books
₹699
The Strategy Shelf11 books · 941 pages · instant PDF
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121books across 11 Shelves
10,000+pages of practical know-how
1,100+worksheets you fill in
₹64a book: ₹699 for all 11 in a Shelf
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Eleven Shelves. One for every part of your work.

Each Shelf is one subject, split into 11 short books you can read in any order. All 11 are ready to download today.

Help me choose
Available
Shelf 01

The Strategy Shelf

For managers and owners who make the big calls: problems, pricing, growth and decisions.

11 books · 941 pages₹699
 Available
Shelf 02

The Excel & Data Shelf

For anyone whose week runs on spreadsheets: formulas, pivots, dashboards, MIS and Power BI.

11 books · 1,121 pages₹699
 Available
Shelf 03

The Corporate Finance Shelf

For finance teams and managers who sign off on numbers: statements, models and valuation.

11 books · 892 pages₹699
 Available
Shelf 04

The Owner's Money Shelf

For business owners who want clear numbers, steady cash and fewer surprises at tax time.

11 books · 859 pages₹699
 Available
Shelf 05

The Marketing Shelf

For owners and small teams who need more customers: positioning, ads, search, WhatsApp and sales.

11 books · 979 pages₹699
 Available
Shelf 06

The Leadership Shelf

For new and growing managers: hiring, delegation, feedback, fair reviews and hard talks.

11 books · 967 pages₹699
 Available
Shelf 07

The Startup Shelf

For people starting their own business: the leap, the idea, testing, numbers and first customers.

11 books · 922 pages₹699
 Available
Shelf 08

The Finance Careers Shelf

For students and finance professionals planning a move: IB, research, PE, VC, banking and CFO.

11 books · 866 pages₹699
 Available
Shelf 09

The Markets Shelf

For people who want to understand the market before putting money in. Education only, no tips.

11 books · 884 pages₹699
 Available
Shelf 10

The Wealth Shelf

For professionals who earn well and want a calm plan: funds, insurance, property and retirement.

11 books · 850 pages₹699
 Available
Shelf 11

The AI Shelf

For professionals and teams who want AI to save real hours, and to know when to check its answers.

11 books · 971 pages₹699
Shelf finder

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Find your Shelf in two taps.

Tell us what you do and what you want to fix first. We'll point you to the Shelf, and the exact book to open first.

  • Covers all 11 Shelves
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Watch & shop

Flip through every Shelf.

Short, silent flip-throughs of the real books. They play as you scroll; tap to pause.

Shelf 01
The Strategy Shelf11 books · ₹699
Shelf 02
The Excel & Data Shelf11 books · ₹699
Shelf 03
The Corporate Finance Shelf11 books · ₹699
Shelf 04
The Owner's Money Shelf11 books · ₹699
Shelf 05
The Marketing Shelf11 books · ₹699
Shelf 06
The Leadership Shelf11 books · ₹699
Shelf 07
The Startup Shelf11 books · ₹699
Shelf 08
The Finance Careers Shelf11 books · ₹699
Shelf 09
The Markets Shelf11 books · ₹699
Shelf 10
The Wealth Shelf11 books · ₹699
Shelf 11
The AI Shelf11 books · ₹699
Real problems, real chapters

Sound familiar? There's a book for that.

Every book starts from a problem people at work actually face, then shows you the method, an Indian example and a worksheet to fix it.

We're profitable on paper, but always short of cash.
Answered inNever Short of CashOwner's Money Shelf · Book 3 · Chapter 1
We give a discount to close almost every deal.
Answered inPriced to WinStrategy Shelf · Book 4 · Chapter 6
My Excel file breaks the moment someone else touches it.
Answered inExcel, Built RightExcel & Data Shelf · Book 1
I've just become a manager and I'm still doing my old job.
Answered inNow You LeadLeadership Shelf · Book 1
I want my own business, but I can't risk the salary yet.
Answered inReady to LeapStartup Shelf · Book 1
Enquiries come in on WhatsApp, then slip away.
Answered inChats That SellMarketing Shelf · Book 6
AI sounds sure of itself, and I can't tell when it's wrong.
Answered inCheck Before You TrustAI Shelf · Book 8
We pay insurance premiums, but I'm not sure we're covered enough.
Answered inCover FirstWealth Shelf · Book 6
I know the work, but I keep losing jobs in interviews.
Answered inPass the PanelFinance Careers Shelf · Book 9
What's on each Shelf

11 books, in the order you'd want to read them.

The Strategy Shelf · 11 books for sharper business decisions · 941 pages

See the Shelf
How the books work

Every chapter follows the same six steps.

So you always know where you are, and can find the method again in a year's time.

  1. The ideaThe whole chapter in one line you can remember.
  2. Why it mattersWhat it costs to get this wrong.
  3. The methodStep by step, usually drawn as one clear diagram.
  4. An exampleAn Indian company story or a worked example in rupees.
  5. Your worksheetApply it to your own work, today.
  6. 3-line summaryThe chapter in three lines, plus key words.
11 book PDFsFull colour, about 75–117 pages each. Easy to read on a phone, tablet or laptop.
11 worksheet packsEvery worksheet from the book in a separate PDF, ready to print or fill.
Excel templatesCalculators, trackers and practice files: 108 files across the 11 Shelves.
Sources listedEvery company fact is dated and sourced at the back of the book.
Look inside

Real pages, before you buy.

Actual pages from Book 1 of every Shelf. Tap any page to zoom in.

Read Chapter 1 free
Crack the Problem, The idea: A good answer to the wrong question
The idea: A good answer to the wrong question
Crack the Problem, The method: Look below the waterline
The method: Look below the waterline
Crack the Problem, Example: Kaveri Snacks: three versions of one problem
Example: Kaveri Snacks: three versions of one problem
Crack the Problem, Worksheet: Is this the real problem?
Worksheet: Is this the real problem?
Reading paths

Five books for where you are now.

Paths that mix books from different Shelves. Each Shelf is ₹699 for all 11 of its books, so a path may need more than one Shelf.

The new manager

Your first year leading a team

  1. Now You LeadLeadership Shelf · Book 1
  2. Feedback That LandsLeadership Shelf · Book 4
  3. Crack the ProblemStrategy Shelf · Book 1
  4. The One-Page DashboardExcel & Data Shelf · Book 7
  5. Time to LeadLeadership Shelf · Book 8
From the Leadership, Strategy and Excel & Data Shelfs

The first-time founder

From salary to a business that pays

  1. Ready to LeapStartup Shelf · Book 1
  2. Proof Before You SpendStartup Shelf · Book 3
  3. A Model That PaysStartup Shelf · Book 4
  4. Be the Obvious ChoiceMarketing Shelf · Book 1
  5. Never Short of CashOwner's Money Shelf · Book 3
From the Startup, Marketing and Owner's Money Shelfs

The owner in control

Clear numbers, steady cash, better prices

  1. Know Your NumbersOwner's Money Shelf · Book 1
  2. Profit LeaksOwner's Money Shelf · Book 5
  3. Priced to WinStrategy Shelf · Book 4
  4. Paid on TimeOwner's Money Shelf · Book 4
  5. Borrow SmartOwner's Money Shelf · Book 10
From the Owner's Money and Strategy Shelfs

Into finance

From student or accountant to analyst

  1. The Finance MapFinance Careers Shelf · Book 1
  2. Three Statements, One StoryCorporate Finance Shelf · Book 1
  3. Ratios That RevealCorporate Finance Shelf · Book 2
  4. Formulas That ThinkExcel & Data Shelf · Book 2
  5. Model Any BusinessCorporate Finance Shelf · Book 4
From the Finance Careers, Corporate Finance and Excel & Data Shelfs

More customers

Find, win and keep them

  1. Be the Obvious ChoiceMarketing Shelf · Book 1
  2. Ads That PayMarketing Shelf · Book 3
  3. Chats That SellMarketing Shelf · Book 6
  4. Sales on TrackMarketing Shelf · Book 8
  5. Grow on PurposeStrategy Shelf · Book 6
From the Marketing and Strategy Shelfs

Your own money

A calm plan for a good income

  1. The Money MapWealth Shelf · Book 1
  2. Cover FirstWealth Shelf · Book 6
  3. Fund SenseWealth Shelf · Book 2
  4. Spot the TrapMarkets Shelf · Book 11
  5. The Calm InvestorWealth Shelf · Book 10
From the Wealth and Markets Shelfs
Why ProShelf

Most business learning wasn't made for an Indian desk.

Big books use American companies, courses run for hours, and free videos skip the how-to. We wrote the books we wanted at work.

The usual way

  • 300-page books built on companies you'll never work with
  • Video courses you start, and never finish
  • Ideas, but nothing to apply them with on Monday
  • Examples in dollars, rules from another country

The ProShelf way

  • Short books, one subject each, about 2–3 hours of reading
  • Indian companies and worked examples in rupees
  • A worksheet at the end of every chapter, templates included
  • A PDF you keep and come back to
What you getProShelfVideo coursesBig business booksFree videos & blogs
Written for Indian businesses, in rupees✓SometimesRarelySometimes
One subject per book, finished in an evening or two✓Hours of video300+ pagesScattered
Worksheets and templates to use at work✓SometimesRarelyRarely
Sources listed for every company story✓Rarely✓Rarely
Yours to keep and reread✓ PDFAccess may end✓Can disappear
Price₹699 for 11 booksUsually per coursePer bookFree, but costs time
Our promise

Built to be useful, not to look impressive.

How we make the books
Written for IndiaIndian companies, rupees, lakhs and crores, and the way business really works here.
Short by designOne subject per book. Read one in an evening, use it the next morning.
Made to be usedA worksheet in every chapter, plus Excel templates where they help.
Honest contentNo hype, no tips and no promised results. Company facts are dated and sourced.
Yours to keepDownload once, read on any device, come back to it whenever you need it.
Real helpQuestions, or spotted a mistake? Write to support@proshelf.in and we fix it in the next update.
From the blog

Free guides from the books.

Step-by-step how-tos, Shelf guides and real company stories, adapted from ProShelf books.

All 66 posts
Shelf guide · Strategy11 tools sharp managers use to make better business decisionsProblem-solving, strategy, pricing, decisions, negotiation: one practical tool from each book on the Strategy Shelf.13 min read
How-to · StrategyHow to write a problem statement your team will agree onMost meetings argue about fixes before anyone has agreed on the problem. Here is a simple way to write the problem down first.6 min read
Story · StrategyTitan Tanishq: when the real problem was trust, not designA business lesson from Titan's jewellery brand, from the Strategy Shelf book Crack the Problem.2 min read
How-to · Excel & DataXLOOKUP and INDEX–MATCH: which lookup to use, and howVLOOKUP has well-known traps. Here is how XLOOKUP works, and INDEX–MATCH for older versions of Excel.6 min read
How-to · Excel & DataYour first pivot table in five clicksA pivot table turns a long list into a summary in minutes. Here is how to build your first one, step by step.5 min read
How-to · Excel & DataPower Query for beginners: clean a messy export once, refresh every monthIf you clean the same report every month, Power Query can record the steps for you. Here is how it works.5 min read
Free chapters

Read Chapter 1 free, from any Shelf.

Every Shelf's first book has its whole first chapter free: about 15 minutes of reading, a worksheet and the contents of the book.

We'll email the links and tell you about new books; unsubscribe any time. Or download them directly.
Crack the Problem cover
For teams

Buying for your team?

Each copy is for one reader. For team copies, a training library or a company order, write to us and we'll set it up.

Email support@proshelf.in
FAQ

Questions, answered.

Still have a question?Email support@proshelf.in or see the contact page.
What exactly is a Shelf?

A Shelf is 11 short ebooks on one subject, sold together for ₹699. There are 11 Shelves: strategy, Excel and data, corporate finance, owner's money, marketing, leadership, starting a business, finance careers, markets, wealth and AI.

How do I get the books after paying?

Right after payment you get a download link on the order page and by email. Download the files once and keep them; the Start here page shows what to open first.

Can I read them on my phone?

Yes. The books are PDFs with a 6 × 9 inch page that reads well on phones, tablets and laptops. Worksheets print on any home printer.

Can I read a sample first?

Yes. Chapter 1 of the first book in every Shelf is free on the free chapters page.

Is there a printed copy?

Not yet. Shelves are sold as soft copies (PDF) for now. We'll announce printed copies when they're ready.

Can I share the books with my team?

Each copy is licensed to one reader. For team copies, email support@proshelf.in.

Is this financial, tax or legal advice?

No. The books teach general methods for education. For important legal, tax or investment decisions, speak to a qualified professional. ProShelf is not a SEBI-registered adviser.

What if I find a mistake?

Please tell us at support@proshelf.in. We correct errors in the next update of the book.