Instant PDF download after payment11 Shelves, 11 books in each, ₹699 a ShelfIndian companies, Indian rupeesWorksheets and Excel templates includedFree Chapter 1 from every ShelfQuestions? support@proshelf.in
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The Strategy Shelf

11 books for sharper business decisions

11 books941 pages87 chapters95 worksheets4 Excel files17 real-world stories

Problem-solving, strategy, business models, pricing, market research, growth, operations, decisions, execution, negotiation and turnarounds: one subject per book, written for managers and business owners in India.

₹699for all 11 books · about ₹64 a book · one-time payment
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What's in the download
  • 11 book PDFs (941 pages, full colour)
  • 11 printable worksheet packs (95 worksheets and templates)
  • 4 Excel files: calculators, trackers and practice files
  • Sources and notes at the back of every book
Who it's for
  • A manager asked to fix numbers you didn't create
  • A business owner fighting the same fires every month
  • A consultant, analyst or MBA student who wants Indian cases and a practical method
  • Anyone who has to walk into a meeting with an answer, not just a worry
Format and delivery
PDF files with 6 × 9 inch pages. You get a download link on the order page and by email right after payment. Excel files open in Microsoft Excel. See Start here for what to open first.
Licence and refunds
For the personal use of the buyer: please don't share, upload or resell the files. For team copies, email support@proshelf.in. See the refund policy.
The 11 books

One subject per book. Read them in any order.

Each book starts from a real problem at work. Open the one you need today, or read them all from 1 to 11.

Crack the Problem cover
Book 01

Crack the Problem

Structured problem-solving for managers and owners

SolvesYou keep fixing the same problems again and again
8 chapters10 worksheetsStory: Titan Tanishq
78pages
See chapters
  1. Why smart people solve the wrong problem
  2. Write a sharp problem statement
  3. Break a big problem into small parts
  4. Find the real cause: 5 Whys, fishbone, 80/20
  5. Start with a smart guess and test it
  6. Get the right data fast
  7. Turn analysis into a one-page answer
  8. Your problem-solving toolkit
The Strategy Compass cover
Book 02

The Strategy Compass

Choosing where to compete and how to win

SolvesYou compete on everything and win on nothing
7 chapters9 worksheetsStory: Asian Paints, Fevicol
83pages
See chapters
  1. What strategy is, and what it isn't
  2. Read your industry: the five forces
  3. Three ways to win
  4. Moats: advantages rivals can't copy
  5. Positioning against competitors
  6. Your strategy on one page
  7. Ten common strategy mistakes
The Money Engine cover
Book 03

The Money Engine

How businesses actually make money

SolvesSales grow, but profit doesn't
7 chapters9 worksheetsStory: Amul, Zerodha
86pages
See chapters
  1. The business model in one picture
  2. Ten ways to earn
  3. Costs, scale and getting cheaper
  4. Asset-light or asset-heavy?
  5. Platforms and network effects
  6. Test a business model before you bet on it
  7. Change your model as the market changes
Priced to Win cover
Book 04

Priced to Win

Set, raise and defend your prices

SolvesYou're unsure what to charge, or you discount too often
8 chapters9 worksheetsExcel: Pricing calculatorStory: Nirma, Chik, DMart
87pages
See chapters
  1. Why price is your fastest profit lever
  2. Three ways to set a price: cost, competitors, value
  3. Find out what customers really value
  4. Price psychology, used honestly
  5. Tiers, bundles and small packs
  6. Discounts that don't destroy margins
  7. Raise prices without losing customers
  8. Pricing for B2B deals and tenders
Market Sense cover
Book 05

Market Sense

Understand customers and competitors without a big budget

SolvesYou're deciding on guesses about customers
8 chapters9 worksheetsExcel: SizingStory: Tata Nano
84pages
See chapters
  1. What you really need to know before deciding
  2. Customer interviews that reveal the truth
  3. Surveys that don't mislead you
  4. Size a market in India: Tier 1, 2 and 3
  5. Keep an eye on competitors
  6. Spot trends early
  7. A SWOT that leads to action
  8. Free research sources for India
Grow on Purpose cover
Book 06

Grow on Purpose

Choosing the right path to growth

SolvesYou're choosing where to grow next
8 chapters8 worksheetsStory: Haldiram's, HUL's Project Shakti
85pages
See chapters
  1. The four growth paths
  2. Sell more to the customers you have
  3. New markets: smaller towns, villages, exports
  4. New products next to what you do well
  5. Partners, distributors and franchises
  6. Buying a business: when it helps, when it hurts
  7. Grow without breaking
  8. Your growth plan
Smooth Operations cover
Book 07

Smooth Operations

Processes, quality and cost control for growing businesses

SolvesThe business only runs smoothly when you are there
8 chapters8 worksheetsStory: Mumbai's dabbawalas, Aravind Eye Care
85pages
See chapters
  1. See your business as processes
  2. Map a process step by step
  3. Find the bottleneck
  4. Lean: remove waste
  5. Quality you can count on
  6. Inventory and supply basics
  7. Cut costs without cutting corners
  8. SOPs people actually follow
Clear Decisions cover
Book 08

Clear Decisions

Thinking straight when the stakes are high

SolvesA big, hard-to-reverse decision is coming
9 chapters9 worksheetsExcel: Decision toolsStory: Kingfisher Airlines
93pages
See chapters
  1. How good people make bad decisions
  2. Big bets vs reversible choices
  3. Decision tools: scoring, trees, expected value
  4. Scenarios: plan for several futures
  5. The pre-mortem
  6. Manage risk with a simple risk register
  7. Decide with incomplete information
  8. Group decisions without groupthink
  9. Keep a decision journal
Plan to Results cover
Book 09

Plan to Results

Making strategy actually happen

SolvesPlans are forgotten after the first month
8 chapters8 worksheetsExcel: Goals and kpi trackerStory: IndiGo
85pages
See chapters
  1. Why good strategies fail in execution
  2. From strategy to 3–5 priorities
  3. Goals that work: OKRs and KPIs
  4. Owners, projects and deadlines
  5. The review rhythm: weekly, monthly, quarterly
  6. Dashboards that drive action
  7. Bring people along with change
  8. Annual planning for business owners
The Deal Table cover
Book 10

The Deal Table

Negotiating with customers, suppliers, partners and bosses

SolvesYou're about to negotiate with a supplier, client or boss
8 chapters8 worksheets
89pages
See chapters
  1. Interests, not positions
  2. Know your walk-away point
  3. Prepare on one page
  4. Opening offers and anchors
  5. Trade concessions, don't give them
  6. Handle pressure tactics
  7. Suppliers, customers and credit terms in India
  8. Salary, partnerships and getting it in writing
Crisis & Comeback cover
Book 11

Crisis & Comeback

Handling shocks and reviving a struggling business

SolvesSomething has gone wrong, or sales are slowly sliding
8 chapters8 worksheetsStory: Royal Enfield, Maggi
86pages
See chapters
  1. Early warning signs
  2. The first 72 hours of a crisis
  3. Communicate when trust is shaken
  4. Stabilise cash and operations
  5. Diagnose why the business is struggling
  6. Focus: cut to grow
  7. Win back customers' trust
  8. Your turnaround plan
What changes

From guesswork to a method you can repeat.

The books don't promise results; they give you a clear way of working that you can use again and again.

At workBeforeAfter the ShelfWhere
ProblemsMeetings debate fixes for the symptomOne sharp problem statement the room agrees onBook 1
StrategyCompete on everything, win on nothingYour strategy on one page: where to play and how to winBook 2
PricingCost plus margin, then a discount to closePrice on value, discount by written rulesBook 4
DecisionsBig calls on gut feel and hopeScored options, scenarios and a pre-mortemBook 8
ExecutionThe annual plan is forgotten by March3–5 priorities, clear owners and a review rhythmBook 9
NegotiationSplit the difference and hopeA walk-away point and concessions you trade, not giveBook 10
How every chapter works

The same six steps, 87 times.

  1. The ideaThe whole chapter in one line you can remember.
  2. Why it mattersWhat it costs to get this wrong.
  3. The methodStep by step, usually drawn as one clear diagram.
  4. An exampleAn Indian company story or a worked example in rupees.
  5. Your worksheetApply it to your own work, today.
  6. 3-line summaryThe chapter in three lines, plus key words.
17 real-world stories

Lessons from organisations you know.

Each story appears in one book only, so nothing repeats across the Shelf.

Titan Tanishqthe real problem was trustBook 1
Asian Paintsthe moat at the dealer's counterBook 2
Fevicolwinning the person who choosesBook 2
Amulfarmers take charge of the routeBook 3
Zerodhalet the work shape the feeBook 3
Nirmaa price that opened a new marketBook 4
Chikthe 50-paise sachetBook 4
DMartlow prices built on low costsBook 4
Tata Nanowhen “cheapest” met aspirationBook 5
Haldiram'sone product, many pathsBook 6
HUL's Project Shaktia new road to the villageBook 6
Mumbai's dabbawalasa process anyone can followBook 7
Aravind Eye Carenever let the surgeon waitBook 7
Kingfisher Airlinesbig bets that were hard to undoBook 8
IndiGoa simple promise, kept every dayBook 9
Royal Enfieldcutting back to a million bikes a yearBook 11
Maggifrom a nationwide ban to market leader againBook 11

Stories are based on public sources, listed at the back of each book. Names belong to their owners; ProShelf is not affiliated with or endorsed by anyone mentioned. Examples marked "Example" in the books use invented names and numbers.

Worksheets & tools

95 worksheets you'll actually fill in.

Every chapter ends with a worksheet for your own work. They're all in a separate printable PDF for each book.

95worksheets and templates
4Excel files that do the maths
11printable worksheet packs

Crack the Problem 10

  • Is this the real problem?
  • Write your problem statement
  • Draw your problem tree
  • Trace a cause
  • Hypothesis tracker
  • Your one-page data plan
  • Draft your one-page answer
  • The problem-solving canvas
  • Problem breakdown tree, large
  • Fishbone template

The Strategy Compass 9

  • Your choice sheet
  • Your five-forces sheet
  • Your advantage test
  • Your moat audit
  • Draw your competitor map
  • Your strategy on one page
  • Your test gate
  • Your strategy mistake check
  • Your strategy review record

The Money Engine 9

  • Your business model canvas
  • Choose your revenue pattern
  • Your unit-cost sheet
  • Your asset choice
  • Your platform balance
  • Your paid-test sheet
  • Your model change sheet
  • Stress-test your model
  • Your monthly model review

Priced to Win 9

  • The profit lever check
  • Your price corridor
  • Customer value map
  • Price page check
  • Tier and pack designer
  • Discount rules
  • Price rise plan
  • Deal pricing sheet
  • Pricing calculator
  • Pricing calculator (Excel)

Market Sense 9

  • Decision question sheet
  • Customer interview guide
  • Survey checklist
  • Market sizing sheet
  • Competitor tracker
  • Trend radar
  • SWOT to action
  • Research plan
  • Interview notes
  • Sizing (Excel)

Grow on Purpose 8

  • Growth options matrix
  • Customer growth sheet
  • New market check
  • Adjacency check
  • Partner scorecard
  • Acquisition check
  • Growth strain check
  • Growth plan

Smooth Operations 8

  • Process inventory
  • Process map
  • Bottleneck finder
  • Waste walk
  • Quality check plan
  • Stock control sheet
  • Cost review sheet
  • SOP template

Clear Decisions 9

  • Decision check
  • One-way or two-way?
  • Decision matrix
  • Scenario sheet
  • Pre-mortem sheet
  • Risk register
  • What we know
  • Decision meeting plan
  • Decision journal page
  • Decision tools (Excel)

Plan to Results 8

  • Execution health check
  • Priority filter
  • OKR and KPI sheet
  • Project one-pager
  • Review meeting agenda
  • Dashboard design sheet
  • Change plan
  • Plan on a page
  • Goals and kpi tracker (Excel)

The Deal Table 8

  • Interest map
  • Walk-away worksheet
  • Negotiation planner
  • Opening plan
  • Trade list
  • Pressure prep
  • Terms checklist
  • Deal summary

Crisis & Comeback 8

  • Early-warning check
  • Crisis response checklist
  • Crisis message planner
  • 13-week cash plan
  • Diagnosis sheet
  • Keep, fix, sell or close
  • Trust recovery plan
  • Turnaround plan

All of it for ₹699

11 books, 95 worksheets and 4 Excel files in one download.

Is it right for you?

Who this Shelf is for, and who it isn't.

Great fit if you are…

  • A manager asked to fix numbers you didn't create
  • A business owner fighting the same fires every month
  • A consultant, analyst or MBA student who wants Indian cases and a practical method
  • Anyone who has to walk into a meeting with an answer, not just a worry

Not the right fit if you want…

  • Stock tips or get-rich-quick ideas
  • Academic theory and long literature reviews
  • Legal, tax or investment advice for your own case
  • A printed book today (PDF only for now)
No promised results. These books explain general methods for learning. Every situation is different, so use them with your own judgement, and speak to a qualified professional for important legal, tax or financial decisions.
FAQ

About The Strategy Shelf

Still have a question?Email support@proshelf.in.
Do I need to read the books in order?

No. Each book stands on its own; open the one whose “Solves” line matches your problem. The “How to use this book” page at the start of every book suggests where to begin.

Which book should I start with?

Book 1, Crack the Problem, if you're not sure: its method is used across the Shelf. Otherwise open the book whose “Solves” line matches your problem today.

How long does each book take?

Most chapters take about 15–20 minutes to read, so a book takes about 2–3 hours, plus time for the worksheets.

How do I get the files?

Right after payment you get a download link on the order page and by email: 11 book PDFs, 11 worksheet PDFs and 4 Excel files. The Start here page shows what to open first.

Can I read a sample?

Yes: Chapter 1 of Crack the Problem is free.

Can I share the books with colleagues?

Each copy is for one reader. For team copies, write to support@proshelf.in.

What if I find a mistake?

Please tell us at support@proshelf.in. We correct errors in the next update of the book.