Titan Tanishqthe real problem was trustBook 1
Asian Paintsthe moat at the dealer's counterBook 2
Fevicolwinning the person who choosesBook 2
Amulfarmers take charge of the routeBook 3
Zerodhalet the work shape the feeBook 3
Nirmaa price that opened a new marketBook 4
Chikthe 50-paise sachetBook 4
DMartlow prices built on low costsBook 4
Tata Nanowhen “cheapest” met aspirationBook 5
Haldiram'sone product, many pathsBook 6
HUL's Project Shaktia new road to the villageBook 6
Mumbai's dabbawalasa process anyone can followBook 7
Aravind Eye Carenever let the surgeon waitBook 7
Kingfisher Airlinesbig bets that were hard to undoBook 8
IndiGoa simple promise, kept every dayBook 9
Royal Enfieldcutting back to a million bikes a yearBook 11
Maggifrom a nationwide ban to market leader againBook 11
Stories are based on public sources, listed at the back of each book. Names belong to their owners; ProShelf is not affiliated with or endorsed by anyone mentioned. Examples marked "Example" in the books use invented names and numbers.