11 books to find, win and keep customers
Positioning, content, Facebook and Instagram ads, Google search, LinkedIn, WhatsApp selling, repeat customers, sales pipelines, closing and selling to businesses, ending with the maths of what marketing brings in.
Want to try first? Read Chapter 1 free (PDF)
Each book starts from a real problem at work. Open the one you need today, or read them all from 1 to 11.
Positioning and a brand people remember
Content and social media that bring in customers
Facebook and Instagram ads, from first rupee to profit
Google Search, Maps and SEO for growing businesses
A professional presence that brings work to you
WhatsApp selling and service for Indian businesses
Repeat sales, loyalty, email and referrals
A sales process and team that deliver every month
Sales conversations from first call to signed order
B2B marketing, proposals and key accounts
Budgets, numbers and proof of what works
The books don't promise results; they give you a clear way of working that you can use again and again.
| At work | Before | After the Shelf | Where |
|---|---|---|---|
| Positioning | Customers choose on price | One line that says why you, backed by proof | Book 1 |
| Ads | Spending on ads with no idea what comes back | Small tests first, then scaling on cost per sale | Book 3 |
| Search | Customers find someone else on Google | A complete Business Profile, reviews and local search basics | Book 4 |
| Enquiries slip away on chat | Quick replies and a chat sales script | Book 6 | |
| Sales | Leads go cold | A pipeline with clear stages and follow-ups | Book 8 |
Every book on the Shelf uses the same clean layout. Tap a page to zoom in.
Each story appears in one book only, so nothing repeats across the Shelf.
Stories are based on public sources, listed at the back of each book. Names belong to their owners; ProShelf is not affiliated with or endorsed by anyone mentioned. Examples marked "Example" in the books use invented names and numbers.
Every chapter ends with a worksheet for your own work. They're all in a separate printable PDF for each book.
11 books, 107 worksheets and 8 Excel files in one download.
No. Each book stands on its own; open the one whose “Solves” line matches your problem. The “How to use this book” page at the start of every book suggests where to begin.
No. The books are written for owners and small teams: start small, measure what each rupee brings in, then spend more only on what works.
Most chapters take about 15–20 minutes to read, so a book takes about 2–3 hours, plus time for the worksheets.
Right after payment you get a download link on the order page and by email: 11 book PDFs, 11 worksheet PDFs and 8 Excel files. The Start here page shows what to open first.
Yes: Chapter 1 of Be the Obvious Choice is free.
Each copy is for one reader. For team copies, write to support@proshelf.in.
Please tell us at support@proshelf.in. We correct errors in the next update of the book.
For managers and owners who make the big calls: problems, pricing, growth and decisions.
For people starting their own business: the leap, the idea, testing, numbers and first customers.
For anyone whose week runs on spreadsheets: formulas, pivots, dashboards, MIS and Power BI.
For finance teams and managers who sign off on numbers: statements, models and valuation.