Shelf 05 · 11 books · ₹6990
The Marketing Shelf

Find customers, win them and keep them, without wasting the budget.

11 books to find, win and keep customers: 11 short, practical books with Indian examples, worksheets and Excel files. ₹699 for all 11, instant PDF.

  • 979 pages
  • 107 worksheets
  • Read on any device

See what's inside and the price

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Sound familiar?

Start with the book for your problem.

Customers can't tell you apart, so they choose on price
Answered inBe the Obvious ChoiceBook 1 · Positioning and a brand people remember
You spend on ads and can't see what they bring in
Answered inAds That PayBook 3 · Facebook and Instagram ads, from first rupee to profit
Enquiries reach you on WhatsApp and then slip away
Answered inChats That SellBook 6 · WhatsApp selling and service for Indian businesses
All 11 books

One subject per book.

Book 1Be the Obvious ChoiceFor when: customers can't tell you apart, so they choose on price
Book 2Worth FollowingFor when: you post regularly and get likes, not enquiries
Book 3Ads That PayFor when: you spend on ads and can't see what they bring in
Book 4Be Found FirstFor when: customers search for what you sell and find someone else
Book 5Known on LinkedInFor when: your profile and network never turn into work
Book 6Chats That SellFor when: enquiries reach you on WhatsApp and then slip away
Book 7Customers Who Come BackFor when: you keep paying to win customers who buy only once
Book 8Sales on TrackFor when: sales depend on you and a few stars, and leads go cold
Book 9Close with ConfidenceFor when: good meetings end with “let me think about it”
Book 10Win Business BuyersFor when: you sell to companies, or one client is too big for comfort
Book 11Marketing That Adds UpFor when: you can't tell which marketing rupee brings in sales
Look inside

Real pages from Book 1.

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The idea: The five promises everyone makes
The idea: The five promises everyone makes
The method: What positioning is, and what it is not
The method: What positioning is, and what it is not
Example: Kalpa Interiors: busy, and discounting
Example: Kalpa Interiors: busy, and discounting
Worksheet: Your sameness check
Worksheet: Your sameness check

The Marketing Shelf

₹699

for all 11 books · about ₹64 a book

  • All 11 books: 979 pages in full colour
  • 107 worksheets to print or fill
  • 8 Excel files that do the maths
  • Instant PDF download; read on any device
  • Yours to keep

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FAQ

Before you buy

How do I get the books after paying?

Right after payment you get a download link on the order page and by email. Download the files once and keep them; the Start here page shows what to open first.

Can I read them on my phone?

Yes. The books are PDFs with a 6 × 9 inch page that reads well on phones, tablets and laptops. Worksheets print on any home printer.

Do I need a big budget?

No. The books are written for owners and small teams: start small, measure what each rupee brings in, then spend more only on what works.

Is this financial, tax or legal advice?

No. The books teach general methods for education. For important legal, tax or investment decisions, speak to a qualified professional. ProShelf is not a SEBI-registered adviser.